Search engine marketing (SEM) is a specialized form of optimization which uses a combination of paid and unpaid tactics to gain online presence through search engines. It includes things like search engine optimization, paid ads, link building and other elements which increase the exposure of your website and will assist in brand building. It is a process where we can help your website gain the traffic it needs via natural searches and paid searches across the search engines. The goal is to raise your profile, make your business more visible and help you boost your rankings in order to increase revenue. The difference between SEO and SEM – SEO: building traffic as a result of unpaid or free listings and activities SEM: building traffic by both unpaid and free listings and through paid search listings. New terms within the world of search engine optimization are coming along every year. However, the Indazo SEO team keeps abreast of all the latest developments so that you will receive the best service possible. You don’t need to worry about the SEO jargon or the newest methods to improve website rankings and boost visitor numbers. We can help you develop a custom SEO strategy which uses all the best tactics to help you raise your visibility online. We have a wealth of experience working for clients all over the world, helping them to reach their full potential by using effective search engine marketing tactics. You do not have to have a massive budget to benefit from search engine marketing. Our team of SEO India professionals will show you all the ways that are available to promote your website, and then they will work with you to create an SEM plan which delivers the best results, all within your set budget. Indazo has been successfully helping thousands of businesses achieve better results on the internet for many years. We continue to receive top ratings and high reviews as one of the Top SEO companies. With clients in the UK, USA, Australia and elsewhere around the globe, we have a solid reputation for delivering the best search engine marketing and effective SEO.