SOCIAL MEDIA OPTIMIZATION (SMO)

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Social Media Optimization is the next level in marketing. When you combine Social Media Optimization with traditional SEO you have a scenario. With growing opportunities in the business world, the trend of getting socially connected to the world has gained popularity largely. Social Media Optimization and social media marketing is a method of building a good social image on various online platforms, websites and communities. Through this, business can gain publicity by promoting the products & services and is considered as one of the imperative tools for advertising.

Social media marketing and optimisation involves marketing your website and company’s brand through online social channels such as blogs, forums, social networking websites, niche community sites, video/podcasting sites and more. Our affordable Social Media Optimization (SMO) services help you to increase your website branding with keeping in mind customer’s interests and drive maximum traffic to your website by using nice websites. We work with online demographic based online communities, social networking sites, social bookmarking sites, blogs, forums, etc. in order to let more people know about your company or product.

Advantages of Search Engine Optimisation (SMO):

  • Get your Company, Services or Product in the concern so that as much as people are sure to notice them.
  • Help you to target demographic communities to localize your company’s services or product.
  • Monitor online communities people discussing your product and services.
  • Get reviews and feedback right away so that you can improve your services and products.
  • Get you to be aware about the days where you will have to stack up your services for the huge upcoming demands of products.
  • Company become a brand, it means better business and then obviously lots of Money

Our Social Media Optimization (SMO) Services:

1. Social Media Page Management

We help you manage your social media pages (Facebook, Twitter and Instagram) on a regular basis. We create content regularly which helps in brand engagement. We define a social media management plan at the start of the engagement. This plan includes, number of posts per month, the time of posting, the genre of posts and the types of content. Creating content regularly helps build trust with your customers. You cannot afford to post once in while or irregularly, because it impacts visibility and people can easily forget about your brand. Besides, if a person stops interacting with your page, she will stop seeing the posts on their feed. So, effectively you are losing the prospect forever.

2. Social Media Campaigns

If you are looking to promote a service/product or want to increase follower count or have a specific offer for customers, social media campaigns can help you achieve them. We have executed multiple campaigns for brands on Facebook, Instagram and Twitter. Through Facebook ads, we generated over 2 Crore worth of revenue for our customers.

3. Influencer Marketing

Influencer marketing is the “hot-thing” on social media. Influencers are people with a lot of followers on social media. When they post something on Facebook or Twitter or Instagram, they get loads of shares, RTs and engagement. As a brand, if you can work with these influencers, then you can achieve loads of traffic and sales very fast. They can also help you achieve virality on social media. We work with influencers to help brands in their social media campaigns. We recently conducted a Twitter campaign for a brand that resulted in over 8 million reach and 100 new brand followers in a matter of 2 hours.

4. Social Listening

Previously, it was not possible for brands to listen to customers. As a marketing manager, listening to customers can help you learn a lot about business. Social Media helps you achieve that. It is a 2 way communication channel where voice of the customer trumps everything else. We proactively monitor conversations around your brand and take part in conversations. This helps to give your brand a more human feel and increase brand trust and credibility.

5. Video Campaigns

Videos have always been the most important forms of content. This is why television became more popular than newspapers and magazines. The same trend follows on social media as well. However, the videos that you create on social media are different than what you would do for a TV. Here the power balance has shifted to customers. Therefore you cannot create pushy promotional videos and hope to get engagement on social media. Through our in-depth expertise on social media, and our understanding of customer psychology, we know which videos can do well. Our team has expertise in video based storytelling to help you develop compelling videos.

Convinced about working with Wtechy to help you in your social media marketing? Please fill in the Contact form and we will get in touch with you shortly.