Social media is one of the most effective and reliable forms of digital marketing, this is the reason tip-most brands are not even bending a step to promote their products on platforms like Instagram, Facebook, Twitter, and many more.
Social media optimization plays a significant role to make any website a success, as it is a crucial factor in your SERP. Most of the companies are making a prominent spot on the search engines with the help of SMO.
However, some of the companies often overlook this strategy, even though SMO can help them to increase their website position within the Google search rankings. Not only helps in increasing the position of your website but it also helps in increasing the awareness of a product or service, by using different social media channels and communities to engender the publicity.